Academy 015 modules · 8-10 hours **Growth Loop stages:** Brand Data · Understand · Research · Strategize **Modules 1–5 · 25 lessons · about 8–10 hours** Learn the fundamentals of digital and social media marketing: who you serve, what you stand for, and what you are trying to achieve.

Academy 01 — Marketing Foundations

Understand foundational frameworks and practical executionBuild real-world assets and publishable contentComplete hands-on exercises and pass certification checkpoints

Founders, creators, social media managers, and marketing operators.

Academy Capstone Project

A comprehensive portfolio piece applying all concepts from this academy.

Step-by-Step Curriculum

5 Sequential Modules

~8-10 hours total
Module 1Stage: Understand5 Lessons · ~90 min

Introduction to Marketing

Explain marketing as a value exchange, not just promotion.

Study Module 1
Module 2Stage: Understand5 Lessons · ~90 min

Understanding Your Audience

Define a target audience with enough specificity to guide content decisions.

Study Module 2
Module 3Stage: Research5 Lessons · ~90 min

Customer Research

Run a short, useful customer interview.

Study Module 3
Module 4Stage: Brand Data5 Lessons · ~90 min

Brand Positioning

Define positioning as the specific place you occupy in a customer's mind.

Study Module 4
Module 5Stage: Strategize5 Lessons · ~90 min

Goals & Marketing Planning

State a marketing goal in terms of business outcome, not activity.

Study Module 5

Certification Capstone

Academy 01 Capstone

Practical Growth Project

A comprehensive portfolio piece applying all concepts from this academy.