All 60 Course Modules
From brand positioning and content calendars to AI workflows, paid media, and attribution — explore the complete step-by-step curriculum.
Showing 60 of 60 Modules
Introduction to Marketing
Explain marketing as a value exchange, not just promotion.
Understanding Your Audience
Define a target audience with enough specificity to guide content decisions.
Customer Research
Run a short, useful customer interview.
Brand Positioning
Define positioning as the specific place you occupy in a customer's mind.
Goals & Marketing Planning
State a marketing goal in terms of business outcome, not activity.
Content Fundamentals
Judge content by the value it gives, not by how polished it looks.
Copywriting
Write a headline or opening line that earns a second sentence of attention.
Storytelling
Explain why narrative structure holds attention better than a list of facts.
Visual Content
Apply 3 basic design principles to a social graphic.
Short-Form Video
Explain why short-form video currently earns disproportionate reach.
Content Pillars
Define content pillars as recurring themes, not one-off topics.
Content Planning
Plan one week of content in a single sitting.
Campaign Strategy
Distinguish a campaign from regular ongoing content.
Community Content
Write a post designed to prompt replies, not just views.
Content Operations
Write a brief that lets someone else create the post correctly without back-and-forth.
Platform Fundamentals
Explain the basic mechanics that decide what gets shown to whom.
Instagram & Facebook
Choose the right Instagram format for the content's goal.
Understand what makes LinkedIn distinct from consumer platforms.
TikTok
Understand TikTok's discovery-first model.
YouTube & Cross-Platform
Understand YouTube as a search-and-suggestion platform, not just a feed.
Growth Fundamentals
Define growth as compounding relevance, not just a rising follower count.
Engagement
Distinguish meaningful engagement from vanity engagement.
Community Building
Decide what kind of community you're actually building.
Organic Growth
Run a real growth experiment end to end.
Retention & Advocacy
Map the path from follower to first purchase.
Analytics Fundamentals
Explain analytics as a decision tool, not a report card.
Content Analytics
Define reach and know when it matters most.
Audience Analytics
Read follower growth as a trend, not a single snapshot.
Funnel Analytics
Track how many people move from social platforms to your owned properties (website, store).
Reporting & Optimization
Design a dashboard that shows what matters at a glance.
Paid Advertising Fundamentals
Decide when paid spend is actually warranted.
Meta Advertising
Understand the basic structure of a Meta ad account.
TikTok Advertising
Understand what makes TikTok ads distinct from Meta ads.
LinkedIn Advertising
Understand when LinkedIn's higher cost is justified.
Testing & Optimization
Apply the single-variable testing principle (Module 24) to paid campaigns specifically.
SEO Fundamentals
Explain SEO as earning visibility in search results through relevance and trust.
Keyword Research
Find keywords your actual audience searches, not just guesses.
On-Page SEO
Write a page title optimized for both search engines and clicks.
Social Search
Recognize that social platforms are now used as search engines.
Authority & Distribution
Understand why other sites linking to you matters.
AI Fundamentals
Explain what generative AI does and doesn't do, in plain terms.
Prompt Engineering
Write a prompt with the four core components: context, task, constraints, example.
AI Content Production
Use AI to generate a wide range of content ideas quickly.
AI Research & Analytics
Use AI to accelerate research while flagging what needs verification.
Responsible AI
Understand the basic privacy considerations of using AI tools with customer data.
Creator Economy
Understand creators as independent media businesses, not just "influencers."
Finding Creators
Build a shortlist of relevant creators systematically.
Creator Campaigns
Write a brief that gives creators clear guardrails while preserving their authentic voice.
UGC & Creator Content
Build a system for collecting UGC beyond just occasional reposting (recap of Module 6, applied to creator relationships specifically).
Creator Measurement
Choose the right KPI for a creator campaign based on its actual goal.
Social Selling
Distinguish social selling from spamming or hard-selling.
Lead Generation
Design a free resource valuable enough to exchange for contact details.
Conversion & Offers
Write a clear, specific offer instead of a vague promotion.
Customer Relationships
Create content that helps existing customers get more value, not just attracts new ones.
Agency & Business Systems
Package marketing services into clear, sellable offers (for agencies/freelancers).
KoraSpace Workspace
Describe KoraSpace's core positioning in one sentence.
KoraSpace Content Creation
Populate the Brand Brain so every AI output reflects your real brand.
KoraSpace Scheduling & Publishing
Translate your content calendar (Module 12) into a KoraSpace publishing plan.
KoraSpace Analytics & Insights
Navigate the Analytics page and understand what it shows at a glance.
KoraSpace Automation, Integrations & Collaboration
Set up a rules-based automation for a repetitive task.