Academy 075 modules · 8-10 hours **Growth Loop stages:** Create · Publish · Optimize **Modules 31–35 · 25 lessons · about 8–10 hours** Pay for attention wisely: objectives, targeting, creative, testing and reporting.

Academy 07 — Paid Social Advertising

Understand foundational frameworks and practical executionBuild real-world assets and publishable contentComplete hands-on exercises and pass certification checkpoints

Founders, creators, social media managers, and marketing operators.

Academy Capstone Project

A comprehensive portfolio piece applying all concepts from this academy.

Step-by-Step Curriculum

5 Sequential Modules

~8-10 hours total

Module 31Stage: Create → Publish5 Lessons · ~90 min

Paid Advertising Fundamentals

Decide when paid spend is actually warranted.

Study Module 31

Module 32Stage: Create → Publish5 Lessons · ~90 min

Meta Advertising

Understand the basic structure of a Meta ad account.

Study Module 32

Module 33Stage: Create → Publish5 Lessons · ~90 min

TikTok Advertising

Understand what makes TikTok ads distinct from Meta ads.

Study Module 33

Module 34Stage: Create → Publish5 Lessons · ~90 min

LinkedIn Advertising

Understand when LinkedIn's higher cost is justified.

Study Module 34

Module 35Stage: Analyze → Optimize5 Lessons · ~90 min

Testing & Optimization

Apply the single-variable testing principle (Module 24) to paid campaigns specifically.

Study Module 35

Certification Capstone

Academy 07 Capstone

Practical Growth Project

A comprehensive portfolio piece applying all concepts from this academy.