Module 7Stage: Create90 min

Copywriting

Write a headline or opening line that earns a second sentence of attention.

Jump to lesson:
01Writing Better Headlines02Hooks03Captions04Calls to Action (CTAs)05Editing and Improving Copy
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Lesson 1

Writing Better Headlines

Objective

Write a headline or opening line that earns a second sentence of attention.

Teach
A headline should promise a specific, relevant outcome — not just be clever. Specificity beats cleverness almost every time.
Real-World Example
"5 posting mistakes killing your reach" beats "Let's talk about content" — specific promise vs. vague topic.
Common Mistake
Writing headlines that are vague or purely clickbait with no follow-through.
Practical Exercise

Write 5 headline options for one piece of content, then pick the most specific one.

Lesson Checkpoint

A strong headline usually

2
Lesson 2

Hooks

Objective

Write an opening line that stops the scroll in the first 1–2 seconds.

Teach
A hook creates curiosity, states a bold claim, or names a specific problem the viewer has right now. It should never bury the point in a slow intro.
Real-World Example
"I lost ₦200,000 before I figured this out" beats "Hey guys, so today I wanted to talk about..."
Common Mistake
Starting with a greeting or a slow wind-up instead of the hook itself.
Practical Exercise

Write 3 hook variations (curiosity, bold claim, direct problem) for the same piece of content.

Lesson Checkpoint

The purpose of a hook is to

3
Lesson 3

Captions

Objective

Structure a caption that supports the hook instead of repeating it.

Teach
A caption should deliver on the hook's promise, add context or story, and end with a clear next step — not just restate the visual.
Real-World Example
Hook: "3 mistakes killing your reach." Caption: actually lists and explains the 3 mistakes, then asks a question or gives a CTA.
Common Mistake
Writing a caption that just describes what's already visible in the image or video.
Practical Exercise

Write a full caption (hook + body + CTA) for one existing post idea.

Lesson Checkpoint

A good caption should

4
Lesson 4

Calls to Action (CTAs)

Objective

Write a specific CTA instead of a generic one.

Teach
"Learn more" is weak because it doesn't say what happens next. A specific CTA names the action and the benefit: "DM 'PRICE' for our rate card."
Real-World Example
KoraSpace's own post-scoring example (Section 6.5) flags "Learn more" as a weak CTA and recommends a specific action instead.
Common Mistake
Using the same generic CTA ("learn more," "link in bio") on every post regardless of context.
Practical Exercise

Rewrite 3 of your past CTAs to be specific and action-based.

Lesson Checkpoint

A weak CTA like "Learn more" should usually be replaced with

5
Lesson 5

Editing and Improving Copy

Objective

Tighten a draft by cutting, not just polishing.

Teach
Editing means removing words that don't earn their place, simplifying sentences, and reading it aloud to catch anything clunky — not adding more adjectives.
Real-World Example
"We are extremely excited and thrilled to finally announce" becomes "We're launching."
Common Mistake
Confusing "more words" with "more professional" — usually the opposite is true.
Practical Exercise

Take a caption you've written and cut it by 30% without losing meaning.

Lesson Checkpoint

Good editing usually means

Module Template

**Hook Bank** — see Templates Library.

Deepen Your Knowledge
  • •Copyblogger — copywriting fundamentals
  • •[Later.com](http://Later.com) — caption-writing guides
Module Checkpoint Assessment

Test Your Mastery of Module 7

5 questions · 70% passing threshold required

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