Module 14Stage: Monitor90 min

Community Content

Write a post designed to prompt replies, not just views.

Jump to lesson:
01Conversation Starters02Questions03User-Generated Content as Community Content04Community Stories05Feedback Content
1
Lesson 1

Conversation Starters

Objective

Write a post designed to prompt replies, not just views.

Teach
Conversation starters ask a specific, low-effort, opinion-based question — the easier it is to answer in one line, the more replies you get.
Real-World Example
"Team coffee or team tea?" gets more replies than "What are your thoughts on productivity in the modern workplace?"
Common Mistake
Asking broad, effortful questions that require a paragraph to answer.
Practical Exercise

Write 3 low-effort, specific conversation-starter questions for your niche.

Lesson Checkpoint

A good conversation starter is

2
Lesson 2

Questions

Objective

Use questions strategically to gather both engagement and research.

Teach
Questions can serve two purposes at once: engagement (replies) and research (real insight into what your audience thinks) — design the question with both in mind.
Real-World Example
"What's stopping you from posting more consistently?" gets replies and gives you content ideas from the answers.
Common Mistake
Asking questions purely for engagement with no plan to use the answers for anything.
Practical Exercise

Write one question that would both engage your audience and give you a usable insight.

Lesson Checkpoint

A well-designed audience question can serve

3
Lesson 3

User-Generated Content as Community Content

Objective

Turn customer content into a recurring community feature.

Teach
A recurring "featured customer" or "customer of the week" format turns UGC collection into a system rather than a one-off.
Real-World Example
A weekly "customer spotlight" post becomes something customers want to be featured in, encouraging more UGC submissions.
Common Mistake
Featuring UGC only sporadically with no consistent format, so customers don't know it's something they can be part of.
Practical Exercise

Design a recurring UGC feature format (name it, decide the cadence).

Lesson Checkpoint

A recurring UGC feature works well because it

4
Lesson 4

Community Stories

Objective

Highlight the community itself, not just the brand.

Teach
Community stories showcase members, milestones or shared wins — shifting the spotlight from "look at us" to "look at you."
Real-World Example
"5 founders in our community hit their first ₦1M month this quarter" celebrates the audience, not the brand.
Common Mistake
A "community" account that never actually features its community, only the brand's own achievements.
Practical Exercise

Write one community-story post idea that spotlights someone other than the brand.

Lesson Checkpoint

Community stories are effective because they

5
Lesson 5

Feedback Content

Objective

Turn customer feedback into content, transparently.

Teach
Sharing both praise and constructive feedback (with a response) builds more trust than only showing five-star reviews.
Real-World Example
"A customer told us shipping was too slow — here's what we changed" builds more credibility than only posting perfect reviews.
Common Mistake
Only ever posting glowing feedback, which can read as curated or inauthentic.
Practical Exercise

Draft one feedback-response post showing a real (or plausible) piece of constructive feedback and your response.

Lesson Checkpoint

Sharing constructive feedback publicly, with a response, tends to

Deepen Your Knowledge
  • •Sprout Social — community management resources
  • •Hootsuite Academy — community engagement lessons
Module Checkpoint Assessment

Test Your Mastery of Module 14

5 questions · 70% passing threshold required

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